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What is Google AdSense?

Before getting down to the nitty gritty, I want to go over how AdSense works in
case some things are unclear.

AdSense is a hybrid of Google’s Webmaster advertising program called
AdWords. In a nutshell, Webmasters are paying Google to promote their ads on
Google.com. Every time an ad gets clicked, Google deducts a pre-set amount
from their advertising budget.

You can see these AdWords ads by doing almost any sort of search on Google
and the ads show up in the far right-hand side of the page. See the screenshot
below.




Now,
AdSense
is a program derived from AdWords that allows
publishers
(other
Web site and blog owners like you and me) to promote these same AdWords ads
on our sites.

Then Google will pay us, the publishers, a certain percentage of what the
AdWords customers are paying Google for those ads.

In other words, as an AdSense publisher, you are helping Google advertise these
AdWords ads, and Google is paying you a share of the revenue they earn every
time your visitors click on your ads.

So let’s say you have a Web site on chocolate cake recipes. When you join
AdSense, Google will supply you with a few lines of JavaScript code that you
paste into your site (It’s very easy to do!).

And because of their savvy technology, Google can actually read your page title,
content, etc. and interpret what each page is about. So the ads that show up on
your site are relevant to the topic on your pages.


This increases the chance that people will click on your ads and of course that
just means more earnings for you.

Google will never disclose how much you will earn per click, but you can earn
anywhere between .01 and $10.00 per click, and perhaps even more. Keep in
mind these numbers are just estimates. Google has never supplied any specific
data on how much you can earn. They keep this kind of information very close to
the vest.

So once your account reaches $100.00, Google sends you a check. And you
can even have them direct deposit the check right into your bank account.

I’ll go into how to apply for AdSense at the end of this book, but first I want to go
over some things you need to know and understand before you even create your
blog or Web site.