Blogger Earn Tips

It is a well known fact that Adsense ads perform the best when placed above the fold. “Above the fold” refers to the exact area of the screen which is visible to the user when the page has finished loading.
The area of your website or blog which gets the maximum focus is “Above the fold”. Hence, it’s common sense that advertisers would prefer sites who place ads above the fold as compared to sites who hide ads in the corners or sidebars.

Who are Brand Advertisers and Direct Advertisers?

There are two type of advertisers - Brand advertisers and Direct advertisers.
Direct advertisers look for clicks and conversions and they usually target CPC campaigns. Say Mr X owns a site about ‘Used cars’ and Mr Y is a “Direct advertiser”. Mr Y would like to place CPC advertisements in Mr X’s site and would be more interested in clicks, conversions and the Adwords campaign altogether.
Brand advertisers would focus on promoting their product and raise self awareness. They would target image ads that supports rich media. In the above example, if Mr Y had been a direct advertiser, he would like to place an image ad about his upcoming auction of used cars, you get the idea.

So What’s the Idea all about

Since brand advertisers are trying to raise awareness about their product, they are obviously selective on the type of sites where their ads are shown. Not only that, they are also concerned with the position their ads are shown on your site.
Now coming back to “Above the Fold” concept. Since Brand advertisers want visibility, they would prefer sites that have the following criteria and placements of ad units:

• Content is unique, good and the site should have a targeted audience.
• Has a large reader base – means more pageviews and impressions.
• Ad unit is placed above the fold for greater visibility.

How to optimize Your Ad unit Placements for Brand Advertisers

If you want to optimize your site for Brand advertisers, here are a few things you should know:
1. Use Adsense placement targeting
Assign unique channels to the ad units you are targeting for the Brand advertisers. Then login to your Adsense account, go to channels and click “Edit channel”. Select the checkbox “Show this channel to advertisers as an ad placement”.

Enter a custom description of your site and a brief description regarding the placement position of the channel. Believe me, this works.
2. Place ad units above the fold targeted to attract “Brand Advertisers”
Place at least one ad unit above the fold. Then use Adsense placement targeting and attract advertisers to show ads on that channel. The placement targeting would not work out if you  hide the ads in the bottom of your blog template.
3. Switch to image ads on high pageview pages
Some pages of your site have high pageviews e.g the homepage or may be the landing page you created for one of your products. Using an image ad above the fold makes sense and appeals to the brand advertisers, as described earlier in the article.
4. Don’t be shy showcasing ads
Don’t hide advertisements in the corner or footer of your blog template. Some of the best placement positions are: under the title of your post, header, top of sidebar etc. Even big brands like Techcrunch have a big leaderboard in the site header, so why should you feel shy showing the ads?

If the visitor is genuinely interested on the content of the landing page, the advertisements would appear as related links or services. So there is nothing called as “Annoying Factor”. Dump that idea.
5. Make your Site Advertisement Friendly
While you make efforts to optimize your site for visitors, you should also make life easy for the advertisers. Reserve highly focused regions for the advertisements and remove unnecessary elements from your blog template. As for example, you may want to move the email subscription box, which is placed in the header of your site to the sidebar. Then use a 468 X 70 or 728 X 90 advertisement block in the header and apply “Image ads” for that ad unit.
These are a few techniques which you can use to attract “Brand Advertisers” on your site. Don’t think that you will get the results in a couple of days. It takes some time to build trust among the advertisers and you will gradually see the wheel rolling.
Have you optimized your site for Brand advertisers? Would love to hear your ideas in the comments section.

1. Don’t Feel Shy – If you are seriously willing to monetize your website with AdSense, make sure that you place advertisements in prominent locations where visitors will notice the ads.

2. The best performing ad units for AdSense are 160×600, 336×280 and 300×250. For text only ads, you should go with the 336×380 format but in all other situations, 300×250 may be a better format since it is most popular among advertisers and also supports rich media. 160×600 can easily fit in the sidebar of your blog.
3. Web visitors have a very short attention span and majority of them may simply leave after a quick glance. Their eyes follow a F pattern so you can get good results if the Google ads are placed in the areas colored red on the heat map. Sidebars and leaderboards at the top are often ignored.
4. Depending upon the layout of your website, you should consider placing the first unit somewhere in the middle of the page and above the fold.
5. Even kids would know that AdSense works best if there are no borders and that the background color of the ads matches with the background of the page. That may not always be true and sometimes colored backgrounds (like light yellow or very light grey) can convert better – look at the top AdWords unit on the Google search page.
6. If you have a website with a dark theme (like a black background), experiment using a contrast color scheme for Google ads.
7. While it is a good idea to use section targeting around the main content, you should skip adding the section targeting tags for the comment section in your blog because the comments may not exactly convey what the page is all about. The aim is to increase the relevance of Google Ads.
8. Site visitors generally look for a search button at the top left region. Use the word "search" in the submit button else some visitors may not notice them. AdSense doesn’t allow publishers to pre-populate search boxes with keywords. Always use a second search box at the bottom of your pages and if possible, host site search on a separate sub-domain (e.g., search.labnol.org/) as regular readers can easily remember that address.
9. I recommend using only text ads for the first Google Ad unit but place another 300×250 unit in the sidebar (or somewhere below the fold) – these generally serve CPM based ads and will therefore help you monetize visits from places like Digg and StumbleUpon even when the bounce rate is very very high.
The CPM of ad units will decrease as you come the page but that may not be the case with link units – they are small, text based, can fit in even small locations and perform brilliant.
10. These are recommended ad placements for a website depending upon the design (two-column or three-column). If you write long articles, try fitting an ad unit somewhere in the middle of the article or at the bottom because when readers are done with reading, they’ll probably look for more resources or related information.
11. Once your new ad placement is live, make sure you test the AdSense layout with help of your grandma or subscribe to a professional mouse tracking service like CrazyEgg to know how people interact / navigate your content.
12. Sometimes traffic flowing in from Image search engines can earn you more AdSense Revenue than regular web traffic. So upload good quality images and use text captions with alt tags to make sure that blog images rank good in Image Search results.
13. Flickr is another great source of traffic (especially from Yahoo!) and you may also use it to indirectly improve your organic rankings.
14. You can also increase relevance of Google Ads on your site by linking to authority websites using descriptive anchor text. This will also help improve your organic ranks since outgoing links and citations carry weight in the eyes of the search engine who may then consider you as an authority for that niche.
15. Look for variations in Google Analytics – AdSense reports. If you are seeing impressions for a page but no CTR or CPM, chances are that the page may be serving PSAs or the ads aren’t relevant enough. You may also use the AdSense Sandbox to figure out if visitors from other countries are unable to see ads on some page that have low (or zero) CPM.
Also see: How to Enable Analytics in AdSense
16. Placement targeting is an excellent opportunity for you to market your site to potential AdWords advertisers. Therefore always make it a practice to use descriptive text when describing your AdSense channels.
17. Archives, Tags, Category or Author pages in a blog aren’t good landing pages and are hard to monetize as well. Redirect their Google juice to single post page using NOINDEX, FOLLOW tags.
18. Reward your regular visitors (I call them influences) with ad-free content. AdSense in feeds is not a loved option either so you may have use the feed footer to find spammers & feed scrappers.
19. If you run a multi-author blog, you can very easily implement AdSense Revenue sharing through channels. Assign a separate channel to each other and use that number for his or her blog posts.
20. AdSense Premium sites like CNN, Mahalo, New York Times, About.com, etc. generally have dedicated AdSense account managers to help them optimize their Google ad units. You can study their layouts and probably implement some of the techniques in your own blog(s).
Another great resource are these official Case Studies discussed on the AdSense blog. Folks like Jensense, Problogger & Barry Schwartz are also pretty good at spotting trends early and often. I also recommend joining the AdSense forums at Webmaster World – especially follow conversations of "Preferred" or "Senior Members" as they generally have lot of experience.
With Google AdSense, one should never feel complacent because there’s always a chance to improve earnings provided you are willing to experiment. The software theory – "If it ain’t broke, don’t fix it" doesn’t really apply here.

If you don't know what meta tags are, and what is the importance of adding meta tags, here is the detailed description on how to add them to your blogger(blogspot) blogs or any website.

Do you know adding meta tags is so important if you want to get more traffic from search engines like google,yahoo,msn,etc,especially the meta description is the most important one.

If you don't know what meta tags are,Meta tags are the tags which describes your site and tells the search engines what your site is all about.Adding meta tags is an important factor in SEO.(Search Engine Optimisation).Meta tags allows search engines to index your web pages more accurately. In other words,Meta tags communicate with the search engines and tells more information about your site and make it index correctly and accurately.
Here is an example.This is what I got when I typed 'Kranthi tips' in the Google Search Engine.



As you can observe.'Tips and tricks............' is the meta tags description which I added to my site.
We have to add two meta tags to the head section of the template.One is the Meta description which describes your site and another one is Meta Keywords which tells about your site keywords(what your site is all about)
Here is how to add meta tags to your blogger(blogspot) blog:
1.Sign in to your blogger dashboard>click the 'layout' button[see the screenshot below]

2.Click on the 'Edit html' tab




Here is the code you have to add

<meta content='DESCRIPTION HERE' name='description'/>
<meta content='KEYWORDS HERE' name='keywords'/>
<meta content='AUTHOR NAME HERE' name='author'/>


DESCRIPTION HERE:Write your blog description
KEYWORDS:Write the keywords of your blog
AUTHOR NAME:Write the author's name(Your name)


{ UPDATE : }
Now..You don't need to do it manually.. I created an automatic Meta Tags Generator to make this process easy for you!
Just go to this page and Enter some basic information like keywords,description,etc.. It will automatically generate you error free, effective Meta tags. Once done, copy that code and follow the next step.

3.Add the above code just after this [Look at the below screenshot]
<b:include data='blog' name='all-head-content'/>


Don't forget to add description and keywords.
and save the changes.


IMPORTANT:
Several people were filling with just the keywords in the description.DON'T DO THAT.Google and other search engines will ban your site from the search engines list if you did so.And also,don't repeat the keyword more than 3 times.
That's it!You have sucessfully added the metatags to your blogger(blogpsot) blog.If you want to check whether you added the meta tags correctly or not,just type 'meta tags analyzer tool' in the google and you will find so many sites which can check whether you have added the tags correctly or not.

Google AdSense program has made it easier for webmasters to make money through a website. Webmasters who run an AdSense campaign will display Google's contextual Ads relevant to the content of their sites and thus encouraging visitors to click the ads and earn money for each ad click.

However you will earn very little AdSense revenue if you don't know how to optimize your AdSense ads on your website. Here are some tips to increase your AdSense earning:


1. Focus on one Adsense ad format. The Large Rectangle (336X280) ad format seems to work better than other ad formats because this format tends to result in higher click through rates (CTR). Another reason is that the ads will look like normal web links that visitors use to click on them. It doesn't matter whether the visitors know that they are clicking AdSense ads or not, as long as there are clicking, you earn AdSense commission.

2. Create a custom palette for your ads. Select a color that matches your website's background. If your site's background is white both, the color of ad border and background should set to be white too. Also the color of the ad title should be similar to coloe of the links in your website. This is to make your AdSense ads look like it is part of the web pages. Again, this will boost AdSense CTR.

3. Don't place your AdSense ads at the bottom of your webpages because it is proven to be less effective. Displaying your AdSense ads at the bottom is like hiding your AdSense and thus leads to low CTR and AdSense revenue. Try to put them in the place where people can see them quickly. You will be amazed how the difference between AdSense locations can make when you see your earnings.

4. Try to place your AdSense ads near rich content as visitors main focus usually are your content. There are several ways to insert AdSense ads into your content and one of the ways is place your AdSense just after the end of your content.

5. Try to automate the insertion of your AdSense code into the webpages using SSI (or server side included). Ask your web administrator if your server supports SSI or not. How do you do it? Just save your AdSense code in a text file, name it as “AdSense text”, and upload it to the root directory of the web server. Then use SSI, call the code on other pages. This tip is a time saver especially for those who are using automatic page generators to generate pages on their website.

These are some of the tips that have worked well for some who want to generate hundreds and even thousands on their websites. There are other ways to optimize your AdSense that produce high CTR also. You can learn more tricks by reading in AdSense and webmaster forums.

I don’t understand why everyone makes Adsense out to sound like some kind of devil. So
far, I have a 100% approval rate for my consulting clients. You would think that we
spend months developing the site to submit for approval – but to be honest; I spend less
than a day (if that!)
What we found is that Google is not nearly as picky as they make themselves sound to
be. The trick is to make your site in such a way that you are just providing content; we
have found that the less selling you do on your approval site, the better.
Don’t worry, once you’re approved you can use that code wherever you want – so put it
on other sites that sell later. But for the purposes of getting approved, try to limit to just
content, content and more content!


Now, for the disclaimer before we start talking about how to get your site approved for
Google Adsense. I am not a member of Google at all, everything I am about to say is all
speculation and experience. I have helped over 50 clients get approved for Google
Adsense without having even 1 of them not get approved – we have 100% approval rate
on FIRST try.
All I am going to teach you is exactly what I do for them.
There are three main elements that I focus on when getting a client approved:
1.Site look and feel – Not that Google wants a $10,000 professionally designed website,
but they also don’t want some piece of junk. Make sure to at LEAST have a presentable
website – even if it is just a few tables and a solid background color. Avoid using tacky
backgrounds or unprofessional color contrasts.

2.Content – The most important – Google believes in content. If you try to get a website
with just a few pages approved, I don’t think you will have any luck. You need to have at
least 15-20 pages, preferably, 15-20 pages of articles/resources, a.k.a. content.
3.Traffic – Many “experts” say that Google looks to see what kind of traffic you have and
that they do not approve new sites with no traffic. My experience says that these experts
are FULL of it. BUT, just to be safe, before you submit your site for approval – try to get
your site some traffic.
Here are useful tips you need to make the entire approval process easier and quicker:
>> Get content from article directories like www.goarticles.com – just put those articles
in your site, getting 15-20 is easy.
>> Before you submit your site for approval, post at some forums with your website’s
link in the signature file – this will help you get some immediate traffic.
>> Make a very simple website with 15-20 articles, a contact us page, a privacy policy
and the typical disclaimer.
That’s it – you’re ready to get approved for Google Adsense. I know I made it sound too
easy, but honestly, we have a track record that proves it. And remember, if you do not
get approved, you can always fix things and try again.
So, stop waiting – apply now – Google Adsense is a great source of income.

I find this article from other blog when i confuse how to insert adsense code to my body post at blogger and just want to share it to another.

I assume you have a Google AdSense account. If you don't, you can create one using the same login through your Google account. You will be assigned a Publisher identity number which shall appear in all your AdSense codes.

After login google adsense go to "AdSense Setup" tab, follow the instruction until you get the code that you must copy to your blog later.




Next, select “Ad unit” and follow their instructions on picking the size of ad, color combination, and so on, right till the end when they automatically generate a HTML code for you. Copy this code and paste it into Microsoft Notepad. (If you are a WinXP user, click the Start button at the bottom left corner of your screen. Under All Programs -> Accessories, you should see the MS Notepad icon.)

Change the AdSense code

This heading may sound misleading. We are not at all altering the code but converting some of the characters to character entities. We have to parse the AdSense code so that it can be included into your Blog template. This essentially involves replacing the following HTML characters:-

< with <
> with >
" with "

Your final Google AdSense Code should look something like this:


Insert code into template

Login to your Dashboard. Go to Template -> Edit HTML and click the box next to “Expand Widget Templates”.

Block copy the entire HTML code for your site that you presently have and save it in a separate text file in MS Notepad. This is one of the two necessary steps whenever you want to change the template. The second step is to “Preview” the new changes, and save the changes only when you are satisfied. The backup you have saved in a text file will come in handy when you accidentally click to save the changes without previewing them. With a backup, you can easily restore the template to the prior state if need be.

Now search for post.body through your browser's search function (Ctrl+F for Firefox and IE). You should see these lines:

The truth about Google’s Adsense program is that it is amazing. It’s the greatest
affiliate program ever invented. There is no affiliate program that even comes
close. If you are not using Google’s Adsense, you’re truly missing out on a great
opportunity. I’ve tried several other affiliate programs, and the only one that is
creating revenue even close to Google’s, is the Amazon.com affiliate program.
Amazon.com’s affiliate program pays 5% commission and up for shipped
products. It’s not really clear how Google pays you, but let me tell you it seems
very fair. They do not pay per clicks, leads, or click throughs; they have a secret
formula that no one will tell. But trust me it works. I was making pennies off of
clicks monthly, until I joined Google. Then the pennies became dollars.
Here are some basic tips for signing up with Google’s Adsense program.
Tip # 1 If you search multiple websites in different categories you’ll find one
thing in common. Almost all of them have Google ads and nothing else. This is
because most other programs are a waste of time. Don’t take my word for it.


Try other programs, but don’t skip Google’s Adsense.
Tip # 2 Google’s search spiders are so specific, that the ads that appear on each
page correspond exactly to some element of that page. Therefore, having ads
from other companies is not a good idea.
TIP # 3 You can place text, image, banner ads and even a search box that will
earn your company revenue. Do not place a search box from another company
on the same page as Google’s search box. They may stop working with you.
In summary, the Adsense program is a great way to make revenue, has
incredibly targeted ads and don’t use other search boxes on the same page as a
Google search box. If you have any questions about Google’s Adsense program,
you can email me at tech1@techpizza.com
Shawn Ventura is the CEO of http://techpizza.com. He lives with his family in
New York, and is a freelance technology writer.
Article Source: http://EzineArticles.com/

I've been working with Google's Adsense program for a while now. If you're not
already in the program, why not take a look at it now at
https://www.google.com/adsense. I really like Adsense. It makes me money
and it's easy to work with. Just some simple copy & paste into your webpage
and you're done. Right?
Wrong! You can do it that way if you want. Who knows? Maybe you'll get lucky
and get a lot of clicks. But if you're really serious about making a lot of money
with the program, you're going to have to tweak it a little.
I've invested quite a bit of time experimenting with the program. When I first
signed up, I got some clicks and made a tiny bit of money. That wasn't good
enough. I knew there must be a way to get more of my visitors to click on the
ads.
Google has a strict policy about not pointing to the ads in any way or asking
people to click on them, so there were two things I couldn't do. What else was
there?
Then I remembered reading an article once that discussed the psychological
impact of colors on the human mind. I started researching everything I could
find on the subject.
After a lot of reading, many tests and periods of watching my clicks go up and
down, I found the one color combination that seemed to work the best.
Testing previously done at supermarkets had revealed that the same product
could pull more sales from just changing the colors of the label. What were
these colors? Red and yellow! The combination of these two colors has an
immediate impact on the person who sees them. They make your eyes stop and
focus. They pull your eyes right to that part of the page. They grab your
attention! I'm not sure exactly why the combination of red and yellow does this,
but it does. On one of my sites, I changed my Adsense ads to a bright red
border and a yellow background with black text and URL.
My click through rate more than doubled with just that one simple change.
That's what worked on my site. Your site's color scheme may work better with a
slightly different color combination. Try lots of different color variations. Make a
change in the morning and let it ride for the whole day. The next morning, try a
different set of colors. Change the border, background, text. Change everything
you can. Most importantly, keep detailed records of the color scheme you used,
click ratio and revenue generated.
After you've done all the experimenting you want to, go back to the most
profitable one and let it run for a week or so and see how it does. I'm always
trying different colors even after my run of good clicks with red and yellow.
There are a lot of color combinations to choose from. You never know when
you'll find just the right one.


Article Source: http://EzineArticles.com/